Privacy Policy

Originally effective June 19, 2026 · Last updated October 21, 2026

1. Scope and Acceptance

This Privacy Policy (the “Policy”) describes the practices of Bricked Up Systems, together with its owners, affiliates, successors and assigns (the “Company,” “we,” “us” or “our”), with respect to the collection, use, disclosure, retention and protection of information obtained through this website, any checkout, booking, onboarding or landing page, our communications, and all products and services we provide (collectively, the “Services”). By accessing or using the Services or submitting any information to us, you acknowledge that you have read and understood this Policy and consent to the practices described herein. This Policy is incorporated into and subject to our Terms of Service.

2. Information We Collect

We may collect the following categories of information, whether provided directly by you, collected automatically, or obtained from third parties:

• Identifiers and contact information: name, business name, telephone number, email address, mailing or service address, and similar identifiers.
• Commercial and transaction information: plan selection, purchase history, billing details and payment records. Payment card data is collected and processed by our third-party payment processors; we do not store full payment card numbers on our systems.
• Business and onboarding information: services offered, service areas, logos, photographs, text, credentials or access you elect to grant for third-party accounts, and other materials submitted for the creation and operation of your website and account (“Customer Content”).
• Internet and device activity: IP address, browser and device type, operating system, referring URLs, pages viewed, links clicked, session interactions, time and date of access, and approximate location derived from IP address.
• Communications: the content and metadata of calls, text messages, emails and meetings with us, which may be recorded, transcribed or summarized for quality, training, support and recordkeeping purposes, where permitted by law.
• Marketing attribution data: advertising and campaign parameters (such as UTM tags), form submissions and booking activity.

3. How We Use Information

We use the information we collect for the following business and commercial purposes:

• To provide, operate, maintain, host and improve the Services, including building and hosting websites and operating messaging, review, referral and tracking features.
• To process transactions, collect fees, administer recurring billing, and prevent, investigate and contest fraud, chargebacks and payment disputes.
• To communicate with you regarding your account, onboarding, scheduled calls, support, billing and changes to our Services or policies.
• To send marketing and promotional communications, where you have consented or where otherwise permitted by law.
• To measure and analyze use of the Services and the performance of our advertising.
• To enforce our Terms of Service, protect our rights, property and safety and those of our customers and others, and comply with legal obligations.

4. Text Messaging (SMS) Program

If you provide a mobile telephone number and consent to receive text messages, you agree to receive recurring automated messages from the Company, which may include account notifications, appointment reminders, customer care and marketing messages. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time or HELP for assistance.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories of information described in this Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Cookies, Analytics and Session Recording

We and our service providers use cookies, pixels, web beacons, local storage and similar technologies to operate the Services, remember preferences, analyze usage and measure advertising. We use Microsoft Clarity to capture how visitors interact with our website, including clicks, scrolling, mouse movements and page navigation, through session replays and heatmaps. Form inputs, including telephone numbers and payment information, are masked and are not recorded. Data collected by Microsoft is subject to the Microsoft Privacy Statement.

We may use advertising technologies provided by third parties, including Google and Meta, which may use cookies to serve and measure advertisements based on your prior visits to this and other websites. You may opt out of personalized advertising at Google Ads Settings or aboutads.info, and may disable cookies through your browser settings, although certain features of the Services may not function properly as a result. The Services do not currently respond to “Do Not Track” browser signals.

6. Disclosure of Information

WE DO NOT SELL YOUR PERSONAL INFORMATION, AND WE DO NOT SHARE IT FOR CROSS-CONTEXT BEHAVIORAL ADVERTISING EXCEPT AS DESCRIBED IN SECTION 5. We may disclose information only as follows:

• Service providers: to vendors that perform services on our behalf, such as hosting, database, payment processing, customer relationship management, telecommunications and messaging, email delivery, analytics, scheduling and transcription, who are contractually restricted from using it for any purpose other than providing services to us.
• Legal and protective disclosures: where we believe in good faith that disclosure is required by law, subpoena, court order or other legal process, or is necessary to protect the rights, property or safety of the Company, our customers or others, including to investigate fraud or to contest a chargeback or payment dispute.
• Business transfers: in connection with any merger, acquisition, financing, reorganization, sale of assets or similar transaction, in which case information may be transferred to the successor or acquirer.
• With your direction or consent: where you instruct or authorize us to disclose information, including to third-party platforms you connect to the Services.

7. Information We Process on Behalf of Customers

When our customers use the Services to collect information from their own clients and prospects, including through website forms, calls and text messages, we process that information on our customers' behalf and at their direction as a service provider. Our customers are responsible for providing any required notices and obtaining any required consents for such information. Requests regarding such information should be directed to the applicable customer.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to provide the Services, comply with legal, tax and accounting obligations, resolve disputes, contest chargebacks and enforce our agreements. Upon cancellation or termination of an account, website and account data may be deleted in accordance with our Terms of Service, provided that certain records may persist in backups or be retained as required or permitted by law.

9. Security

We implement commercially reasonable administrative, technical and physical safeguards designed to protect information against unauthorized access, use, alteration and disclosure. However, no method of transmission over the internet or method of electronic storage, including systems operated by third-party providers, is completely secure, and we cannot and do not guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials. To the maximum extent permitted by law, the Company shall not be liable for any unauthorized access to or disclosure of information resulting from circumstances beyond its reasonable control, including security incidents affecting third-party providers.

10. Your Rights and Choices

You may unsubscribe from marketing emails by using the unsubscribe link in any such email, and from text messages by replying STOP. Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of your personal information, subject to legal exceptions, including our right to retain information necessary to complete transactions, detect fraud, comply with legal obligations and exercise or defend legal claims.

11. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), may provide you with the right to (a) know the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collection and the categories of third parties to whom it is disclosed; (b) request deletion of your personal information; (c) request correction of inaccurate personal information; (d) opt out of the sale or sharing of personal information; and (e) limit the use of sensitive personal information. We do not sell personal information and do not knowingly collect sensitive personal information for the purpose of inferring characteristics. We will not discriminate against you for exercising any CCPA right. To submit a request, email us at the address below. We will verify your identity before fulfilling a request, and you may designate an authorized agent to make a request on your behalf in accordance with applicable law.

12. Children's Privacy

The Services are intended for businesses and are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it.

13. Third-Party Websites and Services

The Services may contain links to, or integrations with, websites and services operated by third parties. We are not responsible for the privacy practices, content or security of any third party, and your use of such services is governed by their respective policies.

14. Location of Processing

We are based in the United States, and information is processed and stored in the United States and in other jurisdictions where our service providers operate. By using the Services, you consent to the transfer of your information to the United States and such other jurisdictions.

15. Changes to This Policy

We may amend this Policy at any time by posting the revised Policy on this website and updating the date above. Amendments become effective upon posting, and your continued use of the Services after posting constitutes acceptance of the amended Policy. Where required by law, we will provide additional notice of material changes.

16. Contact

Questions, requests or complaints regarding this Policy shall be directed to onboard@brickedupsystems.com.