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Google Ads and Local Services Ads management in Richmond, VA

Local Services Ads (the ones with the Google Guaranteed or Google Screened badge) charge per lead, not per click, which makes them a strong fit for many service businesses in Richmond, VA. We help you qualify, set up and manage them.

Local marketing in Richmond

Richmond is home to about 407,000 people across 18 ZIP codes in Richmond County. Customers here search on their phones, compare a few businesses on the map, and call the one that looks most trusted and answers fastest. Everything we build is aimed at being that business.

Nearby towns we build pages for

  • Henrico
  • Midlothian
  • Glen Allen
  • Mechanicsville
  • Petersburg
  • Chesterfield
  • Chester
  • Hopewell
407,000people in Richmond ZIP codes
18ZIP codes
RichmondCounty
248specialty contractors in Richmond County

What people in Richmond search for

The local services people in Richmond search for most on Google each month, and what a single ad click costs. Every one of these searches is a customer looking for a business like yours.

TradeSearches a monthBusiest monthsRight nowCost per ad clickLocal businesses
Locksmith1,590March, JulyAbout normal$8.52n/a
Plumbing1,470July, JanuaryBusier than usual (+18%)$4149
Electrical780July, JanuaryBusier than usual (+12%)$2735
Carpet cleaning700November, OctoberAbout normal$4.973
Landscaping550November, DecemberQuieter than usual (-30%)$1639
HVAC530July, AugustBusier than usual (+51%)$6549
Moving490July, SeptemberBusier than usual (+36%)$335
Dryer vent and duct cleaning410January, JulyAbout normal$16n/a
Pest control350September, OctoberBusier than usual (+25%)$226
Handyman310July, AugustBusier than usual (+21%)$7.93n/a

Google search data for Richmond, last updated October 2026. Searches a month is the 12-month average for the two most common searches for each trade. Local businesses is the number of businesses in Richmond County in that industry (U.S. Census Bureau, County Business Patterns, 2023); n/a means there is no matching industry category.

Want those searches calling you instead of the business above you on Google?

What you get

Paid calls from Google, with every lead followed up. Included in one plan with your website, follow-up and reviews.

Local Services Ads setup

Help with qualification, profile setup and service areas, if your trade is eligible.

Search campaign management

Ads built around the services and towns that bring profitable jobs.

Call tracking

A dedicated tracking number so you know exactly which calls the ads bring.

Instant follow-up

Missed-call text back and follow-up so paid leads do not slip away.

How it works

  1. 1We look at your trade, area and budget.
  2. 2We set up tracking, landing pages and campaigns.
  3. 3Leads flow into your inbox with automatic follow-up.
  4. 4We adjust every month based on booked jobs, not clicks.

Get a free Google audit

See where you show up today and what would bring in more calls.

By submitting, you agree to receive calls and texts from Bricked Up Systems about your audit, including automated messages. Consent is not a condition of purchase. Msg and data rates may apply. Reply STOP to opt out. See our Privacy Policy.

$297/mo

No setup fee and no contract.

  • Lead-generating website (25 to 35 pages)
  • Advanced SEO and keyword research
  • SEO-rich blog posts
  • Backlinks and directory listings
  • Missed-call text back and automated follow-up
  • Reputation management
  • Unified inbox and lead management CRM
  • Mobile app and analytics dashboard
  • Priority support and a launch call
Start now

Pay online in 2 minutes, or book a call first.

Google Ads and Local Services Ads in Richmond: questions

How much should I spend on ads in Richmond, VA?

It depends on your trade and how competitive your area is. We will give you a realistic starting budget on your call. Ad spend is paid directly to Google.

Is ad management included in the $297 plan?

Ads are an optional add-on. The core plan focuses on SEO, your website, follow-up and reviews.

What is the difference between Google Ads and Local Services Ads?

Google Ads charge per click and show as regular ads. Local Services Ads charge per lead, show at the very top with a badge, and are only available for certain trades.

Do you cover towns near Richmond?

Yes. Your site gets its own pages for the towns you serve, such as Henrico, Midlothian, Glen Allen, Mechanicsville and anywhere else in Richmond County you work.

Stop losing jobs to the guy who called back first.

$297 a month. No contract. Live in 48 hours.