Home / Google Ads and Local Services Ads / Iowa / Des Moines

Google Ads and Local Services Ads management in Des Moines, IA

Google Ads and Local Services Ads can put your phone number at the very top of Google in Des Moines, IA today, while your SEO builds. The catch is that paid calls are expensive to miss, so we pair the ads with a system that answers and follows up on every lead.

Local marketing in Des Moines

Des Moines is home to about 220,000 people across 12 ZIP codes in Polk County. Customers here search on their phones, compare a few businesses on the map, and call the one that looks most trusted and answers fastest. Everything we build is aimed at being that business.

Nearby towns we build pages for

  • Ankeny
  • West Des Moines
  • Urbandale
  • Waukee
  • Johnston
  • Altoona
  • Indianola
  • Clive
220,000people in Des Moines ZIP codes
12ZIP codes
PolkCounty
907specialty contractors in Polk County

What people in Des Moines search for

The local services people in Des Moines search for most on Google each month, and what a single ad click costs. Every one of these searches is a customer looking for a business like yours.

TradeSearches a monthBusiest monthsRight nowCost per ad clickLocal businesses
Locksmith1,270July, OctoberAbout normal$184
Plumbing960September, JulyBusier than usual (+26%)$41141
Garage doors630October, MarchAbout normal$47n/a
Electrical520July, OctoberBusier than usual (+17%)$30114
Carpet cleaning460November, OctoberAbout normal$6.2016
HVAC390July, JuneBusier than usual (+64%)$54141
Junk removal390November, DecemberQuieter than usual (-45%)$8.76n/a
Dryer vent and duct cleaning300October, JulyAbout normal$25n/a
Landscaping260January, AprilQuieter than usual (-43%)$12182
Moving240July, OctoberBusier than usual (+22%)$2917

Google search data for Des Moines, last updated October 2026. Searches a month is the 12-month average for the two most common searches for each trade. Local businesses is the number of businesses in Polk County in that industry (U.S. Census Bureau, County Business Patterns, 2023); n/a means there is no matching industry category.

Want those searches calling you instead of the business above you on Google?

What you get

Paid calls from Google, with every lead followed up. Included in one plan with your website, follow-up and reviews.

Local Services Ads setup

Help with qualification, profile setup and service areas, if your trade is eligible.

Search campaign management

Ads built around the services and towns that bring profitable jobs.

Call tracking

A dedicated tracking number so you know exactly which calls the ads bring.

Instant follow-up

Missed-call text back and follow-up so paid leads do not slip away.

How it works

  1. 1We look at your trade, area and budget.
  2. 2We set up tracking, landing pages and campaigns.
  3. 3Leads flow into your inbox with automatic follow-up.
  4. 4We adjust every month based on booked jobs, not clicks.

Get a free Google audit

See where you show up today and what would bring in more calls.

By submitting, you agree to receive calls and texts from Bricked Up Systems about your audit, including automated messages. Consent is not a condition of purchase. Msg and data rates may apply. Reply STOP to opt out. See our Privacy Policy.

$297/mo

No setup fee and no contract.

  • Lead-generating website (25 to 35 pages)
  • Advanced SEO and keyword research
  • SEO-rich blog posts
  • Backlinks and directory listings
  • Missed-call text back and automated follow-up
  • Reputation management
  • Unified inbox and lead management CRM
  • Mobile app and analytics dashboard
  • Priority support and a launch call
Start now

Pay online in 2 minutes, or book a call first.

Google Ads and Local Services Ads in Des Moines: questions

How much should I spend on ads in Des Moines, IA?

It depends on your trade and how competitive your area is. We will give you a realistic starting budget on your call. Ad spend is paid directly to Google.

Is ad management included in the $297 plan?

Ads are an optional add-on. The core plan focuses on SEO, your website, follow-up and reviews.

What is the difference between Google Ads and Local Services Ads?

Google Ads charge per click and show as regular ads. Local Services Ads charge per lead, show at the very top with a badge, and are only available for certain trades.

Do you cover towns near Des Moines?

Yes. Your site gets its own pages for the towns you serve, such as Ankeny, West Des Moines, Urbandale, Waukee and anywhere else in Polk County you work.

Stop losing jobs to the guy who called back first.

$297 a month. No contract. Live in 48 hours.